Beware of Influencers when making decisions

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Guidebook Social & Wellness Media

Social media is extremely popular and influencers have gained substantial traction and credibility in India, impacting many sectors, including fashion, technology, lifestyle, and even financial investments. However, when it comes to betting online or making investment decisions, relying solely on influencers is not the best strategy.

Lack of Expertise

Most influencers are not professional financial advisors or betting experts. Their knowledge of intricate investment strategies, market trends, or betting odds might be limited. Even if they claim to have had personal success in these fields, remember, what works for one may not work for another. Financial decisions should be based on individual financial goals, risk appetite, and market research, rather than influenced by an influencer's personal anecdotes.

Conflicts of Interest

Influencers often enter partnerships or sponsorships with various brands and companies. They might recommend a particular betting website, stock, or cryptocurrency because they're paid to do so, not necessarily because it's a good investment. This conflict of interest could potentially skew their advice and make it less reliable.

General Advice

Every individual's financial circumstances, investment goals, and risk tolerance are unique. Advice from influencers is typically generic and does not take these individual needs into account. Following their advice without aligning it with your personal circumstances could lead to inappropriate investment choices.

The 'FOMO' Trap

Influencers often generate a Fear Of Missing Out (FOMO) among their followers. They might present massive potential gains from a particular investment or bet, igniting a sense of urgency to invest. This can lead to impulsive decisions, without a thorough understanding of the associated risks.

Limited Accountability

While professional financial advisors are accountable to their clients and must adhere to regulatory norms, influencers have no such obligations. If an investment or bet suggested by an influencer goes wrong, they are not legally liable for the losses incurred.


Both new and old players look for the latest games, the largest bonuses, and hidden tips and tricks to win the jackpot. One of the easiest ways to find such information is to follow reputable gambling influencers, people who understand the world of online and physical casinos and enjoy sharing their knowledge and experiences. 

Just be aware that many Gambling influencers are also often approached by sportsbooks and casinos to help them influence people to visit their sites. 

Influencers can provide insights, tips, and exposure to new trends, but they should not be the sole source of information when making financial decisions. Always conduct your own research, seek advice from professionals if needed, and make well-informed decisions that align with your individual circumstances.

Influencers in India: Limited expertise, conflicts of interest & generic advice can mislead. Conduct thorough research and seek professional guidance for sound financial decisions.

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